MIT Technology Review Insights 90 StoriesView profile
Marketers have moved past merely producing effective creative messaging to striving to drive business growth. In the digital era, they’re looking to data—and technologies such as machine learning—to predict and deliver on customers’ needs.
The Artificial Intelligence Imperative: Unlocking Data Insights to Fuel Business Growth and Innovation
In all industries across the globe, senior leaders believe that future growth hinges on intelligent use of data. But the difficulty of doing this—particularly with sparse resources, highdata volumes, and the speed of conducting business today—has fueled interest in artificial intelligence (AI) technologies. The overwhelmingly positive attitude toward AI and its promised benefits became clear in a recent survey of 2,300 global business and IT leaders by MIT Technology Review Insights, in association with Pure Storage, a leading enterprise flash storage company. At the same time, the survey revealed that senior leaders must begin now to address the practical challenges of AI adoption and assuage concerns about balancing the human-AI equation.
Today’s technology leaders must learn how to become transformational business experts, driving the digital opportunity with the CMO or CDO, and looking beyond operational improvements to achieve competitive advantage through innovation.
Self-driving cars are approaching fast in the rear-view mirror, poised to overtake conventional vehicles within the next decade. Automakers are joining the likes of Google, Uber, and a growing number of start-ups to harness the technological advances that will power next-generation autonomous vehicles.