Business Impact Moscow Billboard Targets Ads Based on the Car You’re Driving The rise of digital billboards spawns the idea of targeted highway ads, with tests in the U.S. planned for this summer. by Nanette Byrnes 2017-03-02T11:27:00-05:00
Connectivity Facebook at a Crossroads The social network is getting richer and more powerful—but as it grows it also generates more resistance. by Tom Simonite 2016-12-22T00:00:00-05:00
Connectivity How Russian Hackers Stole $5 Million a Day from U.S. Advertisers Using clever bots to reinvent an old click fraud technique turned out to be lucrative. by Jamie Condliffe 2016-12-21T10:25:00-05:00
Business Impact Uber’s Ad-Toting Drones Are Heckling Drivers Stuck in Traffic Forget billboards—motorists now have ads buzzing a few feet above their windshields. by Michael Reilly 2016-10-14T11:25:00-04:00
Tech Policy How Ads Follow You from Phone to Desktop to Tablet Advertisers are increasingly using technology that targets users across multiple devices, and it’s working. by Adam Tanner 2015-07-01T00:00:00-04:00
Business Impact Advertisers Seek Answers from Neuroscience Neuromarketing promises to measure what people feel when they see ads, but the science is unsettled. by Antonio Regalado 2015-03-23T00:00:00-04:00
Connectivity Virtual Reality Advertisements Get in Your Face Some companies see virtual and augmented reality as a way to make money from a new type of ads. by Rachel Metz 2015-03-18T00:00:00-04:00
Intelligent Machines App Ads Are Booming Business for Facebook App ads account for more than half of Facebook’s mobile revenue—and they show how the ad market is changing. by Robert D. Hof 2015-02-27T00:00:00-05:00
Business Impact Saying Hello to Ello, an Ad-Free Facebook Alternative A social network avoids ads and elevates design. by Rachel Metz 2014-09-30T14:00:00-04:00
Sponsored The Evolution of Ad Tech Going from Mad Men to Math Men. How technology has fundamentally changed the art and science of advertising. by MIT Technology Review Insights 2013-09-05T09:30:00-04:00 In partnership with Digilant
