We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not a subscriber? Subscribe now for unlimited access to online articles.

  • Justin Saglio
  • Business Impact

    Microsoft’s president says governments and Big Tech can get along

    Brad Smith, who is also the company’s chief lawyer, even suggested that America’s antitrust laws could do with a broader interpretation.


    Tech businesses and governments are going to need to redefine their relationships if we’re to ensure that as many people as possible benefit from the way technology is changing jobs, according to Brad Smith, Microsoft’s president and chief legal officer.

    Smith, who spoke on stage today at MIT Technology Review’s EmTech Next conference in Cambridge, Massachusetts, said it’s incumbent on technology companies to prepare their employees for changes brought about by the work they create.

    He also made a few predictions. Among them, he suggested that the job of taking people’s drive-through orders at fast-food joints will disappear in three to five years. Voice recognition, he said, was getting to the point where machines will soon be able to reliably understand a cheeseburger order and enter it into the system.

    Microsoft of course plays a role in developing such capabilities, and Smith said the company is careful not to turn a blind eye to their ramifications. “We’re engaged in a variety of efforts to think through from a policy perspective: What does this mean for the workforce?” he said.

    Even so, companies like Facebook, Google, Amazon—and, yes, Microsoft—hold such sway over our personal and professional lives that calls have risen for governments to regulate or even break them up by suing them for antitrust violations. Smith, who was at Microsoft in the 1990s during its antitrust trial, indicated that some government regulation is useful to the wider economy. “Antitrust has played an important role in the economy since the 1890s,” he said.

    But he also said the landscape is different now. Antitrust laws are in many ways outdated, he suggested, and overly focused on the prices consumers pay for a product. That worked fine a couple of decades ago, when Microsoft was in the habit of bundling Internet Explorer into its Windows software at the expense of other internet browsers. But the way people consume and work with information has become far more complex. “Is data the new currency?” he posited. “Is privacy the new price?”  

    Smith also addressed the need for governments to create the right infrastructure to allow innovation. “The government made sure every American had electricity,” Smith said in an interview after the session, adding that at least 25 million people in the US, mostly in rural areas, lack broadband access. That digital divide, Smith said, has escaped the government’s notice even as net neutrality has become a political football. “Net neutrality is not the key to getting more broadband into rural places,” he said, and he bemoaned how difficult it is currently to tell where there is reliable and accurate information about internet availability. “Public investment requires much better data,” he said. “It’s very frustrating to grapple with data maps that are not only incomplete but downright inaccurate.”

    Smith emphasized that responsibility for any area in which technology influences society should be shared among business, government, and civil society. “Government has a clear role to play, in my view,” he said. “Real solutions for the future will come from bringing businesses and government together.”  

    As for Smith’s predictions about jobs? They may come true faster than even he expects. As he stepped out from the backstage area, an entrepreneur from Denver approached Smith to introduce himself. His company? A startup focusing on replacing drive-through workers with voice recognition software.

    The race is on to define the new blockchain era. Get a leg up at Business of Blockchain 2019.

    Register now
    More from Business Impact

    How technology advances are changing the economy and providing new opportunities in many industries.

    Want more award-winning journalism? Subscribe to Print + All Access Digital.
    • Print + All Access Digital {! insider.prices.print_digital !}*

      {! insider.display.menuOptionsLabel !}

      The best of MIT Technology Review in print and online, plus unlimited access to our online archive, an ad-free web experience, discounts to MIT Technology Review events, and The Download delivered to your email in-box each weekday.

      See details+

      12-month subscription

      Unlimited access to all our daily online news and feature stories

      6 bi-monthly issues of print + digital magazine

      10% discount to MIT Technology Review events

      Access to entire PDF magazine archive dating back to 1899

      Ad-free website experience

      The Download: newsletter delivery each weekday to your inbox

      The MIT Technology Review App

    You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.